From Arla
Semi-skimmed that tastes like whole milk*Arla B.O.B gives you the best of both semi and whole**Based on statistically valid comparative taste test results with 212 regular consumers of fresh whole & or semi-skimmed. 80% agree B.O.B semi 'tastes like whole milk'.Half the fat of whole†. Full of taste†Semi-skimmed milk contains half the fat of standardised whole milk.