Beta-glucan is a soluble fibre found in oats and some other foods. Regular consumption of beta-glucan as part of a varied, balanced diet and healthy lifestyle can contribute to the maintenance of normal blood cholesterol levels. Each serving (40g) contains one third (Ig) of the 3g of beta-glucan suggested per day to help maintain normal cholesterol levels.Jumbo OatsOur Organic Jumbo Oats are a larger, thicker oat ideally suited for preparation as a delicious porridge with more bite, or as an ingredient in muesli or cooking.Organic goodness every timeOur organic oats are subject to the most stringent regulations and are strictly monitored by the Organic Trust CLG.Sustainable organic agricultural practices ensure that every bowl is as wholesome as it is delicious, preserving nature's delicate balance.