E45 Itch Relief Cream contains an anti-itch ingredient, lauromacrogols, which treats and soothes the itching caused by eczema, dermatitis, pruritus and scaling skin conditions.Formulated with urea, a moisturiser found naturally within the skin, E45 Itch Relief Cream is non-greasy, moisturising and can soothe the skin and leave it feeling calm and comfortable.Quality skincare every dayWe understand the importance of quality everyday products that care for skin with minimal fuss.For 70 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. It has proven dermatological expertise that’s dedicated to vulnerable dry skin.The E45 range of skincare products has been developed for different skin types and different parts of the body. It works hard to protect and maintain skin health, while E45 Cream and E45 Itch Relief Cream can also improve dry skin health at every application.The voice of experienceIn 1952 we released our first product – E45 cream. It was created by a Boots chemist in response to a customer request for a product that would soothe and protect the skin.In 1963 physicians noticed E45 cream was a beneficial treatment for dry skin conditions. At this time, we only promoted our products to hospital sales departments. It wasn’t until 1980 that E45 cream was introduced to the pharmacy and retail establishments, where it was recognised for its efficacy in the treatment of dry skin.In the 1990s we extended our product range to include a complete skincare emollient therapy. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of both patients and healthcare professionals and produce better treatment options for patients’ skincare routines.DERMATOLOGICAL.Rapid relief from the itch of eczema.Treats and soothes problem, dry skin conditions.E45 Itch Relief Cream treats and soothes the itching caused by eczema, dermatitis, pruritus and other dry skin conditions. The anti-itch ingredient, lauromacrogols rapidly relieves the itching caused by these problem, dry skin conditions.Specially formulated with urea, a moisturiser found naturally within the skin, E45 Itch Relief Cream is non-greasy, moisturising and quickly absorbed to soothe your skin leaving it feeling calm and comfortable.Also available in 100g and 500g.DUAL ACTION TREATMENT – Itchy skin relief for itching and skin irritation caused by dry skin conditions, eczema, itchy dermatitis, pruritus, scaling skin conditions, ANTI-ITCHING – E45 Itch Relief Cream contains an anti-itch ingredient, Lauromacrogols, which act as a topical anaesthetic and soothes the itch caused by eczema, dermatitis, pruritus and other dry skin conditions, MOISTURISING - E45 Itch Relief Cream is formulated with Urea, a moisturiser found naturally within the skin so will soothe your skin and leave it feeling calm and comfortable, NON-GREASY – Perfume free and dermatologically tested