Protein helps maintain normal bones and supports the growth of muscle mass, as part of a balanced diet and healthy lifestyle.At Morrisons, we're passionate about creating great tasting cereal that's better for you. Committed to lowering salt & sugar, we're also using more wholegrains, adding more fibre and helping you get the vitamins & minerals you need for the day.Healthier LivingTo help our customers make positive food choices, we've introduced our Healthier Living icon. Using a nutrient profiling model to determine the 'healthiness' of all our food and drink, we've added this logo to products in our stores and online, to help you make more informed choices, so more and more people can afford to eat well.High in Protein and Fibre, Crisp, Whole Oat Cereal with Wheat Protein, No artificial colours or flavours, Suitable for Vegans