Created specifically to nurture and protect baby’s delicate skin, Childs Farm’s Baby Shampoo & Wash gently cleans little ones from head to toe whilst supporting the skin's natural barrier. The gentle formula contains a blend of naturally derived cleansers and has a mild, comforting baby-soft scent. Fuss-free washing and giggles guaranteed!• Clinically proven to be kind and mild, and support the skin barrier• Tear-free, sulfate-free formula• Leaves skin and hair feeling hydrated and nourished • Formulated with 96% natural origin ingredients*• Enriched with skin-soothing aloe vera and cucumber • Dermatologist and Paediatrician approved • Suitable for newborns and upwards, sensitive skin and also suitable for people who may be prone to eczema • 99% of parents agree this product gently and effectively cleanses away dirt from baby’s hair and skin***natural origin ingredients calculated using ISO standard 16128**based on a 14 day user trial with 110 participants