Find your perfect hair match with OGX, now with NEW upgraded pH balanced formulas for salon-quality,gentle cleansing that will help give you stronger hair with more shine, less frizz and long-lasting smoothness. OGX Ever Straightening+ Brazilian Keratin Smooth helps to smooth and strengthen your hair thanks to its blend of coconut oil, keratin proteins, avocado oil and cocoa butter.Formerly OrganixBeauty pure and simpleSulfate free surfactants, Beauty pure and simple