Created specifically to nurture and protect baby’s delicate skin, Childs Farm’s Baby Bubble Bath gently cleanses whilst supporting the skin's natural barrier. The gentle formula contains a blend of naturally derived cleansers and has a mild, comforting baby-soft scent. Long-lasting bubbles and giggles guaranteed!• Clinically proven to be kind and mild, and support the skin barrier• Sulfate-free formula to gently cleanse skin with long-lasting bubbles• Leaves skin feeling hydrated for up to 12 hours• Formulated with 95% natural origin ingredients*• Enriched with skin-soothing aloe vera and cucumber• Dermatologist and Paediatrician approved• Suitable for newborns and upwards, sensitive skin and also suitable for people who may be prone to eczema • 95% of parents agree this product is mild and gentle on their baby’s delicate skin***natural origin ingredients calculated using ISO standard 16128**based on a 14 day user trial with 103 participants