From John Frieda
Formulated with Crushed Violet Pigments, this intense purple shampoo for blonde hair restores cool, platinum tones from the first use*. Developed with colourists and enriched with Pro-Vitamin B5, it helps strengthen as it tones, leaving your blonde soft, strong, and salon-fresh**.Neutralises yellow tones in one wash*Leaves blonde cooler, brighter, and brass-free**With Pro-Vitamin B5 to strengthen hairUse weekly or as neededVegan and silicone-free*When using the intense shampoo and mask.**When following the total routine, including mask.