From John Frieda
This daily purple shampoo for brassy blonde hair neutralises brassiness and strengthens strands for a cool, bright blonde*. With a potent blend of Crushed Violet Pigments and Pro‑Vitamin B5, its hydrating, non‑stripping formula gets to work instantly with lasting results, bringing back your coolest, strongest blonde with every wash.Gradually removes yellow tones*Strengthens and nourishes with Pro‑Vitamin B5**Crushed Violet Pigments for salon-cool toneHydrating, non-stripping formulaFor natural and colour-treated blondes*When following the total routine, including mask.**Compared to standard shampoo.