From John Frieda
Brighten and refresh your silver with every wash. Formulated for grey, white or silver-toned hair, this gentle shampoo for mature hair uses SilverGloss Technology to neutralise brassiness and restore radiant, cool-toned shine. It lifts dullness and locks in moisture, leaving hair soft, bright, and beautifully luminous.Gently cleanses and enhances silver, grey, and white tonesNeutralises brassiness and yellow huesSilverGloss Technology delivers bright, cool-toned resultsSafe for natural and colour-treated hairNon-colour depositing formula