Did you know your scalp is the source of your hair's natural nourishment and strength? External factors can weaken the scalp, leading to thinner-looking hair that is more prone to breakage. Try Dove Density & Growth¹ Scalp Serum, developed with clinically proven skincare actives to help repair your scalp's protective moisture barrier. This 3-in-1 hair treatment not only fortifies roots but also supports existing hair growth and boosts visible hair density for up to 10,000 more hairs in 12 weeks*.Divide hair into small sections. Apply the serum directly to a damp or dry scalp, ensuring complete scalp coverage. Gently massage and style as usual. Use AM and PM at least 3 times a week. For best results, complement your routine with Dove Density & Growth¹ Shampoo, Conditioner, Mask and Root Lift Spray.Globally, Dove does not test on animals, and this hair care product is PETA approved.Dove believes no young person should be held back from reaching their full potential. Since 2004, we've been building self-esteem and confidence in young people - and by 2030, we'll have helped ¼ billion through our educational programmes and resources. ¹Cosmetic product that helps support existing hair growth and the reduction of hair fall. Does not reverse baldness or treat medical conditions.*Based on a clinical study of 57 women over 12 weeks.