Did you know your scalp is the source of your hair's natural nourishment and strength? External factors can weaken the scalp and hair, leading to dryness and discomfort. Try Dove Soothing Hydration Mask, the third step in our 4-step hair care regimen for smoother and hydrated hair. This rich formula provides 10-in-1 transformative benefits leaving your hair up to 100% smoother**. It also boosts hydration, visibly moisturises, restores hair fluidity, provides weightless nourishment, gives lasting bounce, adds extra shine, leaves ends soft and controls frizz, all while being gentle on your scalp.After using Dove Soothing Hydration Shampoo and Conditioner, apply this moisturising hair mask generously to damp, clean hair and massage. Let work for 1 minute and then rinse. Use once a week or more if your hair needs extra nourishment. Enjoy up to 100 hours of hydrated hair*. For best results, follow with Dove Soothing Hydration Scalp Serum.Dove does not test on animals, and this hair treatment is PETA approved. Dove believes no young person should be held back from reaching their full potential. Since 2004, we've been building self-esteem and confidence in young people - and by 2030, we'll have helped ¼ billion through our educational programmes and resources.*Lab test showing moisturised feel vs non-conditioning shampoo.**Instrumental data vs non-conditioning shampoo.