From Hovis
50% More fibre†† than other white breadHovis® White 'n Fibre®, the great tasting loaf that's full of wholesome goodness†. Baked with 50% more fibre†† than other white loaves and with added Vitamin D††Hovis® White 'n Fibre® is a source of Vitamin D which contributes to the maintenance of normal bones and teeth if eaten as part of a healthy balanced diet and lifestyle.††Look! Each 100g contains 3.8g of fibre. That's 50% more fibre than other sliced white loaves on the market, which typically contain 2.5g per 100g.