From John Frieda
Keep your blonde cool, bright, and beautifully conditioned. This purple conditioner for blonde hair is packed with Crushed Violet Pigments to dial down brassy and yellow tones. Its hydrating formula, powered by Pro‑Vitamin B5, nourishes and strengthens while helping your blonde stay true and bright between salon visits*.Helps restore cool tones to blonde hair**With Crushed Violet Pigments to neutralise brassPro‑Vitamin B5 strengthens and moisturisesUse after Violet Crush Purple ShampooVegan and silicone-free formula*When used together with mask.**When following the total routine, including mask.