From John Frieda
John Frieda's Volume Lift Body Building Style Primer delivers lasting volume and fullness with built-in strength. Infused with peptides, this lightweight hair primer supports your hair’s protein structure while protecting against heat up to 230°C. Use before styling to unlock bouncy, lifted, all-day hair with natural shine.Strengthens strands to support long-lasting volumePreps hair for fuller styles with natural movementHeat protection up to 230°CWith peptides to support protein structureLightweight, non-greasy feelSafe for colour-treated hairVegan and silicone-free96% naturally derived; 96% biodegradable****Based on OECD guidelines, including water