Colgate Total Advanced Enamel Strength Toothpaste helps repair weakened enamel*. The enamel toothpaste also provides antibacterial protection. *In-vitro on weakened enamel caused by dietary acids.Protects Against Cavities, Removes Plaque, Revitalises Gums, Strengthens Enamel, Reduces Tartar, Protects Sensitive Teeth, Whitens Teeth, Freshens BreathLook after your enamel and keep your bright smile brilliantly protected with Colgate Total Advanced Enamel Strength Toothpaste. Not only does this enamel toothpaste help to repair weakened enamel*, it also reinforces your mouth’s natural defences and provides 24 hour antibacterial protection** with its Zinc-Amino technology. It’s a fluoride toothpaste that protects your teeth against cavities, while removing plaque. It also revitalises your gums, reduces tartar, protects sensitive teeth, whitens, and freshens your breath for a confident smile. Give your teeth and enamel the protection they deserve to keep you smiling brightly all day with this enamel repair toothpaste! *In-vitro on weakened enamel caused by dietary acids. **Superior bacteria reduction on teeth, tongue, cheeks and gums vs non-antibacterial fluoride toothpaste, with 2 x daily continued use after 4 weeks.