The same great taste and sensitivity relief as Colgate Sensitive PRO-Relief. The New Colgate Sensitive Instant* Relief Enamel Repair Toothpaste relieves tooth sensitivity with daily use. *For instant relief, apply directly to the sensitive tooth with a finger tip and massage gently for 1 minute, up to twice a day and for children 6-12 years once a week or less frequently.Pro-Argin technology helps to seal and repair the sensitive areas of teeth.**With continued use twice a day, Prevents sensitivity from coming back**With continued use twice a day can help prevent sensitivity from coming back., Builds a protective barrier that acts like a seal against sensitivity**With continued use twice a dayThe same great taste and sensitivity relief as Colgate Sensitive PRO-Relief. The New Colgate Sensitive Instant* Relief Enamel Repair Toothpaste starts blocking sensitivity pain instantly*. With its unique Pro-Argin technology, this sensitive toothpaste will give you instant* relief from sensitivity as it helps to seal and repair the sensitive areas of your teeth†. What’s more, this toothpaste prevents sensitivity coming back by building a protective barrier that acts like a seal against sensitivity†. The toothpaste for sensitive teeth also remineralises the enamel on your teeth, leaving them more resistant to acid attacks. Using this sensitive toothpaste continuously twice a day, will give you clinically proven lasting relief for up to 8 weeks**. *For instant relief, apply directly to the sensitive tooth with a fingertip and massage gently for 1 minute, up to twice a day and for children 6-12 years once a week or less frequently.†With continued use twice a day.**For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas of the teeth.